How Brightside decreased
its CAC by 71%
increase in weekly transaction volume
decrease in customer aquisition cost over 1 year period
Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.
Brightside was struggling to build and grow their paid customer acquisition efforts sustainably, unsure of the right way to take early product-market fit and scale it to profitable user acquisitions without cashflow hurdles common to subscription businesses.
We stepped in when Brightside was post-product-market fit but pre-scale, looking for help with their growth trajectory. Our first goal was to spin up Facebook, Instagram & Google ads to start to gather data and iterate. With a limited ad spend at our disposal (owing to the increasing costs at acquiring each user and a fixed cash flow requirement) we had a restricted playing field with less room for error and experimentation than competitors. Here’s how we turned this around in our favor:
The Results so far
Increased their weekly transaction volume 17.6x from 10 purchases to 176.
Blended CAC on a $95/month subscription product from $299 to $86 leading to a 71.2% decrease over a 1-year period
I jumped into building my start-up head first, doing everything manually, but thankfully I was connected with Ben. He helped me save time and money by providing guidance, that helped me avoid typical early-stage pitfalls. He is extremely efficient in suggesting and delivering creative solutions. Ben just doesn’t get stumped! He knows all the best automation and marketing tools, is well-connected, and provides highly valued advice. I’ve asked to clone him, but no luck yet.
Our goal is to get you to spend an infinite amount of money without increasing CAC so your business actually grows.
We don’t charge a % of ad spend. We believe in delivering true results without a conflict of interest. We do better when you do better, not when we con you into believing you should spend more with some meaningless vanity metrics other agencies love to talk about.
What are you waiting for?
Get in touch to see what we can do for you and your business.